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Ecommerce Solutions for Selling Digital Products

ECommerce Website Design and Creating Custom Paypal “BuyNow” Buttons

 

Several years ago I struggled with a way to sell digital products, or more specifically eBooks, online without having to use a digital products delivery service that charged a high commission rate. Companies like Lulu.com for example charged 20% for every e-commerce and eBook order purchased through them. In my mind this was too much of a price to pay for what little value they brought to the table. The same is true today with Apple and iTunes, and Amazon.com and Kindle. Both companies charge 30% or more for selling your eBook or digital product online. Moreover they also effectively dictate what the eBook prices can be. Simply put, I viewed that then and now as unacceptable.

Several years ago I struggled with a way to sell digital products, or more specifically eBooks, online without having to use a digital products delivery service that charged a high commission rate. Companies like Lulu.com for example charged 20% for every e-commerce and eBook order purchased through them. In my mind this was too much of a price to pay for what little value they brought to the table. The same is true today with Apple and iTunes, and Amazon.com and Kindle. Both companies charge 30% or more for selling your eBook or digital product online. Moreover they also effectively dictate what the eBook prices can be. Simply put, I viewed that then and now as unacceptable.

As a result, years ago I figured out a way to conduct ecommerce business and sell digital products online in a safe and secure fashion using just encrypted Paypal buttons, and over the years I’ve sold thousands of eBooks on my own website. The commission rate, if you will, for selling a digital product via Paypal is only around 3.5%, and you can charge whatever you want for the digital product. Albeit, if you charge too much you’ll have few sales.

I should comment on another very important point. I consider the concept of a safe and secure online sales transaction a two-way street. Both the buyer and seller should be protected from malicious fraud and hacker attacks. Paypal has historically been very good about protecting buyers against these concerns. However, they have been less so protective to sellers, particularly as it relates to selling digital products. Paypal offered the ability for sellers to create Paypal BuyNow buttons to place on their websites for selling products, and they still do today. These buttons were fine for selling real and tangible items. However, they were not so good when it came to selling digital products. Why not? Because, they offered a very limited way to encrypt the Paypal buttons.

Encryption is critical when it comes to selling digital products, where the customer expects to have the product delivered immediately upon the completion of the purchase. The encryption function is necessary for protecting the seller from having a buyer or a malicious hacker from easily figuring out what the download URL page is for the eBook. If a reasonably internet savvy person wanted to have the eBook, they could easily figure out where to download the eBook for free via looking at the un-encrypted Paypal BuyNow button code.

The issue with Paypal’s limited BuyNow button encryption service was that it did not allow sellers to customize the button to state something as simple as “Click Here to Download Your Order”. Instead, at the end of every purchase it just offered a simple URL text link that said “Return to Merchant”. Without the textual reference that stated what to do to download an order, however, the buyer of the digital product was unclear on how to actually receive or get their order.

I figured out a solution to this problem by coming up with a way to produce custom encrypted Paypal BuyNow buttons that I still use today. As a result, I enable a way to offer safe and secure purchase transactions for both the buyer and seller, and ensure that the buyer knows where to download their product upon completion of the sales purchase. At the end of each purchase, I simply have a URL text link that states “Click here to Download your Order”. With the customized encrypted Paypal BuyNow button there is no way for a hacker to figure out where the URL download page is for the particular eBook or digital product.

I came up with the solution to this ecommerce problem of selling digital products after much research. It mostly involved using open source standard encryption tools to create the customized Paypal BuyNow buttons. The solution was relatively simple. I simply enabled sellers an alternative way to create Paypal BuyNow buttons locally on their computer in a customizable fashion. This method enables sellers to include the important text of “Click Here to Download your Order” or some other variant of language in their Paypal BuyNow button html code.

I documented the solution to this problem in and eBook that I sell today on HomeAdditionPlus.com. The eBook is titled “Selling Ebooks Using Encrypted Paypal Buttons”. The instructions in the eBook are clear and easy-to-understand and are meant for Windows based operating systems. Within 1-2 hours after reading this eBook website designers and digital product sellers will be able to have their own unique and customized Paypal “BuyNow” buttons. To order the ebook today see http://www.homeadditionplus.com/Bid-Sheet-Ebook-info/Selling-Ebooks-Using-Encrypted-Paypal-Buttons-Ebook.htm.

For more information on this product see:Selling Ebooks Using Encrypted Paypal Buttons Ebook

  

- Ecommerce Solutions for Selling Digital Products -

 

 
     

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