This is one of the main reasons why people buy
digital products online. However it is also just as important for authors and
artists to protect their work from Internet hackers. Thus an ecommerce payment
solution needs to protect both the buyer and the seller. Paypal addresses
most of these needs by enabling online purchases via the use of encryption
technology and “BuyNow” ecommerce Buttons.
However, there are limitations to Paypal’s
standard ecommerce encryption and “BuyNow” Button tools that can make the online
purchase of digital products less than a positive experience.
With Paypal’s standard merchant tools a seller has
the ability to create unique encrypted Paypal payment buttons with unique return
URL hyperlinks displayed on the final Paypal payment page, however there is a
significant limitation.
The advantage of creating separate return URLs is
that the seller can create separate download pages that have hyperlinks to each
separate downloadable digital product. The problem, however, is that the URL is
referenced by a fixed “Return to Merchant” title message on the final Paypal
payment page. This “Return to Merchant” title is unclear to the buyer and
consequently many customers do not click on it to go to the download page.
Instead they get angry and frustrated and contact ecommerce website designers
and webmasters to vent their frustrations.
The simplest way to solve this problem is to be
able to change the return URL title “Return to Merchant” to something like
“Click here to Download Your Order”. However this is easier said than done as it
is impossible to do with Paypal’s standard Merchant tools for creating Paypal
“BuyNow” buttons. The major reason for this is that most ecommerce website
designers select to have their Paypal buttons encrypted when creating the Paypal
buttons using Paypal’s “BuyNow” create buttons tool. They do this so that
Internet hackers can not easily find the download pages on their website and
effectively steal the product. The root problem thought is that when the
encryption option is selected under the Paypal “BuyNow” buttons utility tool, it
becomes impossible to edit the “Return to Merchant” text.
After much research into this problem I was able
develop a process and solution to this ecommerce problem. The solution enables
ecommerce website designers to change the “Return to Merchant” text AND encrypt
the “Custom” Paypal button. This solution has been documented in a new Ebook
titled “Selling
Ebooks Using Encrypted Paypal Buttons”. The Ebook provides
easy-to-understand, step-by-step instructions for solving this problem on both
Windows XP and Windows 2000 computers. Within 1-2 hours of reading this Ebook,
ecommerce website designers can begin creating their own unique and custom
Paypal “BuyNow” buttons.
