By Mark J. Donovan
Reports on Luxury
Home Sales
Some reports
are indicating that the wealthiest 10% of the nation’s households may
account for nearly half the home sales this year.
So what’s
motivating the nation’s wealthiest households to continue to buy these high
end homes, and are the wealthy actually setting themselves up for a major
correction in their own private housing market?
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Luxury Homes
and Wealth
Not to anyone’s
surprise, wealthier households have high incomes and large net assets. As a
result, contrary to the average American, the wealthiest households are immune
to the other economic pressures that cause many of us to pause sometimes in
making large purchases. With incomes greater than $250K per year and net assets
in excess of $3 million, wealthy households are resistant to higher mortgage
interest rates, inflation, and other household cost increases such as groceries
and energy costs.
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Second, wealthier
households in general have larger appetites than the average household.
Historically their diet regularly has included big-ticket items such as homes,
automobiles, and boats.
Over the past
couple of year’s luxury home and vacation homebuilders have been more than happy
to help feed the luxury home housing market segment. They have continued to build high end
luxury homes at a supply rate slightly below the demand level, thus enabling a
market segment scarcity and a reason for dramatically increasing prices. At some
point, however, even the luxury home market will begin to cool. There are hints
that this may already be the case. At some point, even the wealthiest households
recognize poor value when they see it. Also, assets that see explosive growth
over short periods of time also have the tendency to reverse. When that
point actually comes, the luxury home market will probably retrace. Until that point comes,
however, luxury homes will probably continue to
thrive.